We are often asked why our clients should pay for Search Engine Optimisation (SEO) services.
It’s a valid question. After all, the content management systems (CMS) we deliver with our websites provide the capability for the customer to manage SEO to an extent, through creating and editing page content. However, there is a lot more to SEO than embedding keywords and phrases into a website.
SEO is a complex process. As this ‘Periodic Table to SEO Success’ LINK points out, SEO can seem like alchemy to the uninitiated. Locality. Links. Authority. URLs. Crawl. Reputation. There are many elements involved in successful SEO, and some carry more weight than others.
But is SEO important? How valuable is ranking well in Google, to your business?
Very. Consider these facts:
- A whopping 93 per cent of Australians use the internet to research information about products and services (source: Sensis E-Business report).
- The top listing in Google gets 33 per cent of the traffic. In comparison, sites ranked number 10 average only 2.4 per cent of traffic (http://searchenginewatch.com/article/2276184/No.-1-Position-in-Google-Gets-33-of-Search-Traffic-Study).
- When using a search engine, users clicked on the top-three results in search engines 63 per cent of the time (source: http://searchenginewatch.com/article/2276184/No.-1-Position-in-Google-Gets-33-of-Search-Traffic-Study).
The bottom line is, having a high ranking for the right keywords WILL provide you with website traffic.
With all our websites, clients can measure and report on the amount of traffic and conversions they are receiving, thanks to analytics data. It means they can track the success of an SEO campaign, and be sure they’re getting value out of it.