Online marketing is continuing to grow at a fast pace in Australia with the Commercial Economic Advisory Service of Australia (CEASA) report for 2014 showing that 37% of the total ad spend in Australia was spent on online marketing compared to 27% for Free-to-air (FTA) TV.
This growth is expected to continue with Salesforce's 2015 State of Marketing Report expecting a significant increase in mobile app development and continued strong growth in social media marketing.
Despite this growth trend, there are still a number of businesses that are hesitant to commit a significant portion of their marketing budget in online marketing activities due to either a lack of confidence or understanding of the marketing medium.
These businesses at the same time are happy to spend their marketing dollars in traditional marketing mediums (print publications, radio and tv) with little or no understanding of its impact or the return on their spend.
Online Marketing can be confusing and it can be difficult to know how to take advantage of the medium and make it work for an individual business. With terms like SEO, PPC and Adwords, working with a digital agency to help create a plan and put in place measurement reporting so you can track your results, helps give a business the knowledge and information to allow them to spend their marketing dollars with more confidence and greater returns.
Online Marketing is not the complete solution for all situations for all businesses but as part of a balanced marketing strategy, online marketing has an important role to play for all businesses.
Joyer can review your current marketing activities and advise and integrate an online marketing plan to help your business take advantage of this growing medium.
To find out more, contact Joyer now.